Odoo CRM Module Terminology

ODOO CRM MODULE TERMINOLOGY -- In the last article we have explained the features of Odoo CRM Module and CRM Module function. Odoo CRM Module not just CRM software but it is able to meet specific customer needs thanks to the flexibility of its object oriented framework (OpenObject). Manage your sales funnel with no effort. Attract leads, follow-up on phone calls and meetings. With Odoo CRM Module you can Analyse the  quality of your leads to make informed decisions and save time by integrating emails from all your contacts  directly into the application.

With Erp Software like Odoo user can track the opportunities pipeline with the revolutionary kanban view in a few simple steps. Work inside your sales funnel and get instant visual information about next actions, new messages, top opportunities and expected revenues.
The Power Of Odoo also can bring social intelligence to your sales process. Gain insights from social media sites such as LinkedIn, Twitter or  Facebook to find prospects easily and automatically load their contact data into your address book.

Odoo  CRM Terminology

Before we setup and using Odoo CRM Module , there are some basic Odoo terminology there that must be known. Here is the basic terminology of Odoo CRM :
1. CRM (Customer relationship management):
System for managing a company's interactions with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

2. Sales cycle
    Sequence of phases used by a company to convert a prospect into a customer.

3. Pipeline
Visual representation of your sales process, from the first contact to the final sale. It refers to the process by which you generate, qualify and close leads through your sales cycle.

4. Sales stage
In Odoo CRM, a stage defines where an opportunity is in your sales cycle and its probability to close a sale.

5. Lead
    Someone who becomes aware of your company or someone who you decide to pursue for a sale, even if they don't know about your company yet.

6. Opportunity
  A lead that has shown an interest in knowing more about your products/services and therefore has been handed over to a sales representative

6.Customer :
 In Odoo CRM, a customer refers to any contact within your database, whether it is a lead, an opportunity, a client or a company.

7. Key Performance Indicator (KPI) :
    A KPI is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their success at reaching targets.

8. Lead scoring
    System assigning a positive or negative score to prospects according to their web activity and personal informations in order to determine whether they are "ready for sales" or not.

9. Kanban view
    In Odoo, the Kanban view is a workflow visualisation tool halfway between a list view and a non-editable form view and displaying records as "cards". Records may be grouped in columns for use in workflow visualisation or manipulation (e.g. tasks or work-progress management), or ungrouped (used simply to visualize records).

10.List view
    View allowing you to see your objects (contacts, companies, tasks, etc.) listed in a table.

11.Lead generation
    Process by which a company collects relevant datas about potential customers in order to enable a relationship and to push them further down the sales cycle.

12. Campaign:
    Coordinated set of actions sent via various channels to a target audience and whose goal is to generate leads. In Odoo CRM, you can link a lead to the campaign which he comes from in order to measure its efficiency.